Toy Boutique
Project Creammy Karlín. A new branch of the family concept store opened in Prague's Karlín. With the motto For Mimi and Mummy, we created a space designed to delight children while enchanting the mothers who come with them. Playful yet gentle, the interior evokes childhood memories in a thoughtful, sustainable and joyful way.
- Place
- Karlín, Prague
- Type
- Commercial
- Realization
- 2023
Project note / 01
The palette combines cream, powder pink, mint and chocolate. Powder pink adds a feminine, approachable touch for the mothers, while the chocolate gradient contrasts subtly on pedestals and suspended installations. Underfoot, oversized terrazzo tiles scatter the colours across the floor.
The children's world is expressed through floating, oversized and slightly unexpected objects that surprise and fascinate every visitor, child or adult. Rounded shapes emerge from walls and installations, reminiscent of childhood doodles and the unselfconscious joy of making something.
Project note / 02
The result is a concept store where imagination, playfulness and design merge, a space to forget reality and step into a whimsical childhood world.
